GORILLAS

Gorillas
Disciplines
  • Data and Analytics
  • Campaign Strategy
  • Comms Strategy
  • Creative Direction
  • Measurement
Scope
  • Scope
  • Global markets
  • Scope
  • Cross-functional strategy
  • Scope
  • Measurement framework

Making speed felt in a parity market.

Rapid grocery had become a high-burn category where every player claimed speed. Matching competitors on functional messaging would have been expensive and forgettable. The strategy shifted from claim to proof, using social signals and real-world behaviour to make speed tangible and distinctive across markets.

Contact
Gorillas

The Problem

Business problem: a parity category with interchangeable speed claims.

Gorillas

Changing the Frame

Strategic move: shift from claimed speed to social proof and lived evidence.

Gorillas

Making It Hold

Role: customer data and analytics, campaign strategy, comms strategy, creative direction, and measurement.

Outputs: cross-market messaging system and proof-led creative guidance.

What Moved

Outcome: a more memorable articulation of speed across multiple regions.

Gorillas