Writing
Notes on positioning, behaviour, growth, and what marketing is for when products are complex.
WRITING

Point of view

Text-led thinking for complex products and parity markets.

Distinctiveness is not a brand layer

Notes on positioning, behaviour, growth, and what marketing is for when products are complex.

Distinctiveness is not a brand layer

Working note for future expansion.

Why parity markets punish functional messaging

Working note for future expansion.

Marketing should reduce cognitive load

Working note for future expansion.

When a platform becomes an operating idea

Working note for future expansion.